Project Description

The wonders of a niche market! Working with Roo provided me an opportunity to dive into the relief veterinarian space and get to know its users.

Over the last decade or so, there have been considerable shifts in the veterinary field: fewer vets are opening or buying their own practices and instead are seeking out more flexible job opportunities. Also, about 80% of vets are now female, which means there are opportunities where vets will need to take a leave of absence in their career. Out of these two points arises the demand for relief vets: vets who fill in or work flex hours at various animal hospitals in their region.

A survey of current sites and companies that offer vet placement found the industry lacks. With Roo, vets and hospital admins can easily and quickly get matched with quality counterparts.

Role: User Researcher, Interaction Designer and Interface Designer

Tools: Sketch, Adobe Illustrator & Photoshop, Principle, Keynote

Type: Client

Project Length: 8 Weeks

1. Landing Page Launch

The first phase of this project involved a fully-responsive landing page. This enabled Roo to present their product value to vets and hospitals and to create a waitlist of interested users.

2. Full Scale Web Platform

This portion of the project was broken up into a few different phases. Working off of our client's requirements document, I designed high-fidelity mockups for vet and hospital MVP portals.

From there, I created a clickable prototype in InVision. With those in hand, I facilitated user testing via Google Hangouts with vets and hospital admins located in Texas. I was able to validate the majority of the designs decisions I had made, and some interesting feedback came to light.